Reed MasonIndustrial Design Portfolio2026

HELLO

My name is Reed, I am an Industrial Designer pursuing my B.S. through Western Washington University

ABOUT

As a lifelong outdoor enthusiast, I understand the importance of thoughtfully designed, high-quality gear. I strive to create products that are beautiful, functional, and sustainable. From backpacking to biking to surfing, I would love to have a direct hand in developing and designing gear that enhances the outdoor experience for all.

Reed wearing a beanie and sport glasses on a misty mountain
Mountain biker riding a wooden feature in a dark forest
Looking out from a snowy mountain summit
Person standing on rocks looking at the ocean at sunset
Gravel bike resting in the grass on a hillside overlooking the water
Windsurfing on a lake with a red sail
Selfie in a helmet and goggles on a snowy ski run
Friends laughing in a small sailboat under the sun
Walking two dogs down to a sunny beach
Selfie in front of Mount Shuksan from the ski area
Open-water swimmers in orange caps

Have a project or role in mind? Let’s talk.

reedfmason10@gmail.com

← Projects

OPTIX

Assistant Camera
carrying vest.

Spring 2026 · 4 weeks
Solo soft goods project

Close-up of the OPTIX camera carrying vest strap and buckle
The OPTIX vest on a white background

Optix is a carrying system for film sets that keeps an Assistant Camera mobile while their essential tools stay secure and within reach.

An Assistant Camera’s main job is pulling focus: keeping every shot sharp with a follow focus.

I interviewed a working AC about his duties, the sets he works on and the carrying system he uses now, looking for the moments where it gets in his way.

Black and white photo of a camera assistant working on set

A small set of essential tools gets used constantly, but nothing carries them well.

Sketches of three pain points: lugging around gear, gear that is not secure, and setting gear down
“The cross-body strap bounces awkwardly as I move around the set. Normally I set the follow focus down instead of continuing to carry it.”
Assistant Camera, on carrying his follow focus

“How might we provide accessible yet secure storage that supports the user’s mobility through fast-paced production environments, ensuring smooth transitions between the active use and storage of critical tools.”

Holsters, life jackets, tool belts, avalanche vests: most carried one or two items, not the whole kit.

Sketched concepts helped narrow the design to two directions: leg holsters and vests.

Grid of ideation sketches of vest and bag concepts

An asymmetric running vest keeps tools close while limiting the skin contact that causes heat and chafing.

Instead of patterning a vest from scratch, I adapted running-vest paneling studied at REI.

8 prototypes (6 rough, 2 refined), each tested by wearing it and acting out an AC’s movements. Templates of the versions that worked became a sketch underlay in 3D: copy, modify, test again.

Pattern pieces being drawn on paper
Paper patterns laid out on a table Paper pattern pieces for the vest laid out on the floor Paper pattern pieces for the vest
Five muslin mock-ups of the vest laid out on the floor Assembled pattern with pocket details drawn on, next to scissors

The final vest was built from Seattle Fabrics materials and Fidlock clips on a $50 budget.

The last mock-up was seam-ripped into panel templates. Getting stretch bias tape crisp on tight curves was the hardest part.

Fabric and materials laid out on the workshop table Sewing machine and fabric pieces on the table Blue fabric cut out on a cutting mat
Close-up of the OPTIX pocket and buckle

Every essential tool has a home, and the follow focus stays secure without slowing him down.

Sketches of the solution: secure storage, accessible, and smooth workflow
Camera assistant wearing the OPTIX vest while using a camera Reaching into the OPTIX vest pocket
OPTIX vest worn on the chest Reed working with a camera and light on set
“Dude, the vest is holding up great. No failures at any point; it still functions great. I’m using it for grip work, so I’m able to use it for a bunch of different stuff. It’s fire.”
The Assistant Camera, still using the vest on set
← Projects

ECLAIR

Desktop air
conditioning unit.

Fall 2025 · 5–6 weeks
Solo product design project

Close-up detail of the ECLAIR desktop AC unit
Side view of the ECLAIR unit

Eclair is a compact desktop air conditioner that tucks into the unused space under a monitor, built from recyclable aluminum without sacrificing performance.

The brief: design a compact desktop or portable air conditioner that balances performance, usability and aesthetics.

A warm, plant-filled home desk setup
A person working on a laptop in a wood-paneled room

Designed for eco-conscious users, willing to pay more for high-quality products with minimal environmental impact.

Their desks favored natural materials, open space and fewer, better objects.

That pointed to a flat, elongated form that sits under a monitor or laptop stand, in premium materials users will pay more for if they are sustainable.

A desk with a monitor, lamp and headphones

Materials

Natural, recyclable elements.

A desk covered in plants and design objects

Space

Open areas to stash and store.

A person working at a wooden desk with a lamp

Quality

Fewer, higher-quality products.

Most users never used the space between the bottom of their monitor and the desk.

I asked everyone I knew with a desktop setup to send photos of their space. That gap was only used to push a keyboard into, or to hold sticky notes.

Black and white photo of a desk with a monitor; the space under the monitor is highlighted

“How might we create a high quality desktop AC that is minimally intrusive to users’ desk space, created sustainably, all without sacrificing functionality?”

Taking apart a desktop swamp cooler showed what had to fit inside.

Sketches and cardboard and foam models developed side by side, each pushing the other. After critique I took one direction forward, refining its internals and how it is used.

Sketch board of ECLAIR concepts with the chosen idea highlighted

Foam models tested the form and cooling system, and showed a split design would tip and spill its water tray.

Pink low-density foam for refining the direction, then high-density yellow foam for the final model.

Foam prototype of the ECLAIR unit Small foam model on a grey background Three foam model pieces Sanding the prototype by hand

The final model was shaped entirely by hand: band saw, power and hand sanding, and etching tools for fine details.

Macro detail of the touch bar groove Two ECLAIR units on a black background

Later, I modeled it in Rhino 8 and rendered it in KeyShot, moving the power button onto the top touch bar.

Render of the full ECLAIR unit in brushed aluminum

Every material choice served sustainability and a high-quality feel.

Close-up of the ECLAIR brushed aluminum edge

Aluminum

Melts down and recycles fully.

Close-up of the touch bar and slide groove

Touch Bar

Soft-touch power and LED slider.

Close-up of the perforated aluminum vent

Perforated Mesh

Premium-feel vent and intake.

Simple, done well: don’t overcomplicate a design when a simpler version communicates its goals just as effectively.

Black and white photo of Reed sanding the prototype
← Projects

NOIR

Residential pizza
oven toolset.

Fall 2025 · 4 weeks
Team project with Blaise Cary
and Claire VanTassel

Close-up of the NOIR pizza oven tool handle
The three-piece NOIR toolset rendered on a white backdrop

Noir is a three-piece pizza oven toolset with one shared form language, made to last, easy to clean and comfortable in hand.

The brief: design three useful and beautiful hand tools for one task, sharing a cohesive form language, in wood and sheet metal.

We each researched a toolset, chose Blaise’s pizza direction, and narrowed it to a peel, crescent cutter and server.

A hand pressing a wooden tool over a flaming grill
A smiling person hosting at a backyard pizza oven

Designed for home chefs making pizza for the parties they host with their home pizza oven.

I interviewed my family, who use an Ooni oven and peel, and a friend with years of commercial experience at MOD Pizza.

Three tools cover the whole job: launch, cut and serve.

Pizza peel icon

Pizza Peel

Loads, turns and retrieves pizzas.

Crescent cutter icon

Crescent Cutter

Breaks through a tough crust.

Pizza server icon

Pizza Server

Pulls apart and serves slices.

Existing tools have weak handles, no shared form language and are hard to clean.

Commercial cooks even bend their peels to a different angle than they ship with.

A pizza on a peel held out of a wood-fired oven

Bad Handles

Uncomfortable, cheap, fall apart.

A brick pizza oven with a mismatched set of tools

No Brand Language

Mismatched, inconsistent forms.

Dough and flour on a counter while a cook assembles a pizza

Hard to Clean

Perforated peels trap gunk.

“How might we design durable, long-lasting tools that simplify cleaning and upkeep for the user, maintain a consistent brand language, and provide a quality, ergonomic, in-hand feel?”

We each explored one tool (I focused on the pizza peel), then pulled the best details from all three concepts to keep the set cohesive.

Sketch board of pizza peel, cutter and server concepts

Bead-rolled ridges lift the pizza like perforations but wipe clean, and a metal tang that slots into the wood simplifies manufacturing.

Second sketch board refining the handle and blade forms

Cardboard and handle studies tested ambidextrous, multi-directional grips, with our team and other groups.

We shaped the handle prototypes on the belt sander, reworking and tweaking them after each round of feedback.

Cardboard models of the peel, server and cutter with wood handles
Wood blocks and cardboard being cut on a workbenchClassmates reviewing handle models around a table
A row of handle shape studies in foam and wood

Charring the handles embraces wear: the finish builds a patina with use and nods to wood-fired pizza.

Stains weren’t allowed, so we burned the handles with a weed burner, then sanded and oiled them until no charcoal came off.

Charring a wood handle blank with a blowtorch Blowtorch finishing the burnt wood surface

We recreated bead-rolled ridges without a bead roller and finished our handles to 400 grit to get the set ready for assembly.

We sanded and oiled the metal, deburred and chamfered the dowels, and tied the leather loops onto the handles. Then we assembled the set using 12 metal dowels to hold the bent sheet metal panels in place.

NOIR pizza peel with a black wood handle NOIR crescent cutter NOIR pizza server
A hand holding the NOIR pizza server The NOIR toolset in use at a set dinner table
Side profile of the charred wood handle with leather loop Close-up of the handle end and leather loop Close-up of the metal tang and rivet where handle meets blade

Being on a team means committing fully to the majority direction, even when it isn’t the desired direction.

Our different backgrounds made Noir far more well-rounded than anything one of us would have designed alone.